Dove Ad Empowers Women By the Power of Their Choices

Personal care brand Dove released a short film entitled “Choose Beautiful” that features women from different parts of the world and the power of making their own choices.

Two doors are set up as the entrance to a building. One is labeled “Average” and one “Beautiful.”

Average Beautiful

Women who want to enter are faced with a choice: Do they consider themselves average or beautiful?

The women first decide to go through the “Average” door without even considering the alternative, and they seem to regret this decision thereafter.

Average

 

They felt bad about it since they rated themselves as just “average.” However, all this changed when they decided to go for “beautiful.”

Beautiful

 

Going through the “beautiful” door has worked wonders on the women’s overall perception about themselves. Each of them felt triumphant as they tell the world they are beautiful. Being beautiful is a choice.

Do you believe being beautiful is a choice? Share this video!