Mom’s Quick Glance At a Social Media Post While Driving Holds Devastating Consequences In New AT&T Ad

This powerful video shows us that when it comes to social media updates “It Can Wait.”

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The video, entitled “Close to Home,” is aimed to educate people the dangers of texting and driving. It’s director is Anonymous Content’s Frederic Planchon, who perfectly created a beautiful short film with an impact-full message.

AT&T ad

In the ad’s description on AT&T’s official YouTube page, it says:

In Close to Home, we are introduced to six characters on a perfectly average day. Their lives are then irrevocably changed by the devastating consequences of a seemingly innocent glance at a phone while driving. No post is worth a life. It Can Wait.
It Can Wait Campaign

Please share this video with your friends on Facebook and Twitter! But make sure their not driving behind the wheel…