Student Creates Brilliant Adidas Commercial That the Company Has Been Ignoring

Raw creative talent can be hard to find. But when it comes knocking on your door, ignoring it can be a big mistake.

A student director showed the advertising pros how its done in this brilliantly crafted Adidas commercial that, unfortunately, has been ignored by the company.


Eugen Merher of Germany wrote and directed this spot featuring a former marathon runner, who was spending his remaining days inside a retirement home, finds a pair of old pair of Adidas shoes that once again ignites his burning passion to run. The end will certainly make you cheer for the old man.


Unfortunately, the 26-year-old filmmaker studying at Filmakademle Baden-Wuttemberg never got a reaction after sending his film to Adidas. Might be a big mistake, fellas.

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